How Non-Profits Relied on Social Media in 2012 [INFOGRAPHIC]

Sam Laird 2012-12-12 09:43:05 UTC

Fundraising for non-profits is no easy task. No matter how noble the cause, getting folks to part with their hard-earned cash presents a tricky challenge.

But, more than ever, non-profits are relying on social media to reach their target audiences and help make the world a better place. Why social media? Because Facebook, Twitter and other networks are where the eyeballs are. In fact, socially shared content makes up 10% of all web content, at least according to analysis by the social platform ShareThis.

2012 saw more social effort and engagement than ever by non-profits, and the following infographic from MDG Advertising provides a handy overview. Based on statistics from a number of non-profit advocacy groups, it reflects a world of newfound potential for rallying people online for social good.

Check it out below for the fuller picture, then share with us in the comments: How can social media best be used to promote social good?

Thumbnail image courtesy Flickr, Clyde Robinson

Topics: Business, infographics, Marketing, non-profits, Social Good, Social Media

Source: http://mashable.com/2012/12/12/non-profits-social-media-infographic/

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